I’m a Free-Range Human, Digital Business Strategist, and Qualified Adventure Guide—living life on my own terms, doing what I love, and making a meaningful impact while delivering unconditional value to those I serve—free from the shackles of convention.

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I’m on a purpose-driven journey to build an intentional life that aligns with my values, principles, and mission—all while empowering others to do the same.

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By day (and often deep into the night), I’m a Digital Business Strategist, leveraging my expertise in business analysis, strategy, AI, and digital transformation to guide high-performance professionals, modern hustlers, and startups in building sustainable, efficient, and profitable online businesses. But it’s more than just strategy—I help individuals design fulfilling, purpose-driven, one-person digital businesses, where their efforts fuel growth, autonomy, and financial independence—without sacrificing the life experiences that truly matter.

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Beyond the digital world, I’m an adventurer and wild explorer at heart. As a Qualified Adventure Guide, I craft personalized, immersive mountain and ocean experiences in Cape Town, helping others reconnect with nature, find clarity, and embrace the thrill of the wild.